Your money, as of this morning
Revenue, margin, cash and every expense line, synced from QuickBooks. No waiting for month-end.
- P&L by month, drillable to the line
- Cash across accounts, with runway
- Receivables aging and who owes what
NEW Explore the full interactive demo
The CEO portal with a chief of staff built in
See your company as it really is.
MirrorBoard puts your live financials, the real-life numbers behind them and a 12-month outlook on one screen. Then Alistair, your AI chief of staff, tells you what it means and what to do this week.
Read-only connections by default. Alistair recommends; you decide.
Revenue · Sep
$412K
▲ 3.5% vs Aug
Net margin
11.7%
▲ from 6.3% in Jan
Cash
$1.86M
~15 months of opex
Alistair: Your top five clients are 38% of revenue but 51% of gross profit. Two of them renew in November. I’d call both CEOs this week.
IN PRODUCTION AT
- Talent Central 365
- Davis Commercial Enterprises
- Impressions Tile
- Legacy Appraisal Group
- Smart Comp REI
- Parakova
Why MirrorBoard
Most CEOs steer by last month’s numbers.
The books close weeks late, the operating numbers live in five other apps, and nobody has time to connect them. So the decisions that matter get made on instinct.
Weeks late
Month-end reports arrive after the moment to act has passed. The Mirror syncs from QuickBooks continuously.
Scattered
Payroll, billing, CRM and hours sit in separate tools. The Mirror ties them to the financials so a number always has a reason.
Unread
Even good dashboards don’t tell you what to do. Alistair reads every number and hands you a ranked list.
The Mirror
One screen for the whole company.
Each client gets their own Mirror: a private CEO portal built from your own accounts and configured to how your business actually runs.
The operation behind the books
Headcount, clients, hours, usage and payroll, tied to the financials so you can see what drives them.
- Revenue and profit per employee
- Utilization and billable hours
- Payroll as a share of revenue
Test a decision before you make it
A 12-month outlook driven by the levers that move your business: new clients, churn, price and hires.
- Recalculates from your actual numbers
- Alistair’s read on every scenario
- Save scenarios to compare later
See what Alistair says about your competition
Alistair finds your competitors, you confirm which ones count, and he checks on them every morning. Public records too.
- You decide: yes, not a competitor, or add one by name
- Daily pricing, hiring, review and service changes, with what each means for you
- Filings, deadlines and registrations, linked to the official source
Meet Alistair
A chief of staff who has read every number before you wake up.
Alistair lives inside every Mirror. He interprets the numbers, flags opportunities and shortcomings, and shows you what you aren’t seeing. Then he stays in the room while you think it through.
ExplainsPlain-English answers to “why did this move?”
Digs deeperFollows a number down to the client, person or invoice behind it.
Sounding boardPressure-tests your plan with your own data before you commit.
Weekly briefWhat changed, what it means and a ranked to-do list for the week.
He recommends. You decide. Alistair never moves money, files or sends anything on his own.
Your week, rankedMonday brief · Northwind Group
1
Lock in the two November renewalsTogether they’re 14% of revenue. A CEO call this week lowers the risk.
2
Review the raises before the next pay runSix raises add $4,100 a month. Unless bill rates rise too, it comes out of margin.
3
Chase $38K over 60 daysTwo invoices from Castell are past 60 days. A friendly nudge usually clears them.
4
File the annual reportDue Nov 30 with the state. Five minutes on the official site.
DEMO DATA · FICTIONAL COMPANY
Every gap is an opportunity
When a number can’t be calculated, that’s the first fix.
Most companies are missing a few inputs behind their key numbers. The Mirror shows you exactly which ones, and Alistair helps you close the gap.
Find the gap
The Mirror checks which key numbers it can and can’t calculate from your data.
Name the input
It shows the exact missing input, and what knowing it would unlock.
Write the habit
Alistair drafts a simple procedure so your team captures it from now on.
Decide better
The number goes live. Better inputs, better numbers, better decisions.
THE GAP
Cost to acquire a client can’t be calculated: marketing spend isn’t tagged by channel and leads have no source.
THE FIX
A two-step habit: tag each marketing bill by channel; add “lead source” to every new deal.
THE PAYOFF
Within a month you know which channel brings clients cheapest, and where to put next quarter’s budget.
Integrations
Connects to the tools you already run on.
Read-only by default. One click to connect, one click to disconnect.
QuickBooksP&L, balance sheet, cash, invoicesLIVE
StripeBilling, subscriptions, payoutsLIVE
PayrollHeadcount, pay runs, hoursLIVE
GoHighLevelPipeline, leads, sourcesNEXT
SlackWeekly brief where you workNEXT
GoogleSheets, Calendar, DriveNEXT
Security
Your numbers stay yours.
Isolation is enforced by the database itself, not by careful code. Here’s how.
Every client isolatedDatabase row-level security means one company’s rows can never be read by another’s login, even if the app has a bug.
Encrypted everywhereData is encrypted in transit and at rest.
Keys in a vaultAccess tokens for QuickBooks and other apps live in an encrypted vault on the server. They never reach the browser.
Read-only by defaultConnections read your data; they don’t change it. Alistair recommends, and only you act.
Getting started
Live in days, not months.
We set up your Mirror with you. No implementation project, no spreadsheet templates.
1
Connect
Approve read-only access to QuickBooks, payroll and billing. It takes a few minutes.
2
We build your Mirror
We configure the modules, the key numbers and the levers to fit how your company makes money.
3
Alistair goes to work
Your first weekly brief arrives, with the gaps worth closing and a ranked list for the week.
From our clients
What CEOs say about their Mirror.
“[Testimonial]”
“[Testimonial]”
“[Testimonial]”
Pricing
Priced per company, around what you need.
Every Mirror is configured to the business it reflects, so we quote after a short call.
MirrorBoard
Let’s talk
A one-time setup, then a simple monthly subscription per company. Alistair is included, with usage generous enough for a busy CEO.
- Your own private Mirror and Alistair
- Live QuickBooks, Stripe and payroll sync
- Projections and what-if levers
- Weekly brief with a ranked to-do list
- Competitor and public record watch
- Setup and configuration done with you
FAQ
Questions CEOs ask first.
What do I need to get started?
A QuickBooks Online account is the starting point. Payroll and billing connections add the real-life numbers. We set up the rest with you on a short call.
Can Alistair change anything in my accounts?
No. Connections are read-only by default. Alistair explains, recommends and drafts; he never moves money, files or sends anything on his own. You decide and you act.
Who can see my data?
Only the people you invite to your Mirror, plus the small Parakova team that supports it. Every company is isolated from every other at the database level, and access tokens are kept in an encrypted vault, never in the browser.
Is this financial or accounting advice?
No. MirrorBoard and Alistair give you information and suggestions to inform your own decisions. Keep your accountant, attorney and advisors for financial, legal, tax and accounting advice.
How current are the numbers?
Financials sync from QuickBooks on a schedule throughout the day, so the Mirror reflects your books as they stand, not as they stood at month-end.
What if my books are messy or incomplete?
That’s common, and it’s where MirrorBoard starts paying off. The Mirror shows which key numbers it can’t calculate yet and why, and Alistair drafts the simple habits that close each gap.
Which companies is it built for?
Owner-led and growing companies, from roughly a handful to a few hundred people, where the CEO wants a clear, current view without hiring a full finance team. It’s in production today in staffing, tile, appraisal, real estate investing and software.
How do I sign in?
Clients sign in to their own Mirror from Client login at the top of this site.
Join the waitlist
Get your own Mirror.
We’re onboarding a small number of companies at a time. Leave your details and we’ll reach out to set up a short call.
Prefer email? support@parakova.ai